From internal engine to a public Chrome extension used by 4,000 people
Group Posting started as a tool for our own marketing. Here is how it became a product.
The Internal Engine
Group Posting began as a private, internal tool. We needed a way to post to many Facebook groups without copying and pasting into each one, so we built an engine for our own marketing first.
The Public Release
We opened the engine to the public as a Chrome extension. The timing mattered: Meta retired the public Groups API publishing permission on 22 April 2024, and tools built on it could no longer post to groups. Group Posting posts from your own browser instead.
A public extension, still in daily use
Today the Chrome Web Store listing shows 4,000 users and a 4.2/5 rating from 137 ratings. We ship updates often and test new features in real use, because we still use the same tool to grow our own business.